Kift is a brand that provides experiences for children and teens by facilitating the purchase of various activities throughout the city of Chicago and making them giftable.
My role in this project was to create a simple, clean logo that holds a sense of play and can be insertable in their website as well as their future print and digital products, helping them communicate their brand and grow their business.
Branding, Logo, Print Collateral
I worked with two directions that incorporate the letter "I" as a child figure, which is at the core of Kift's business. Here are two timelines that showcase part of the shaping up process for both options.
The client ultimately chose Option 1, which features a paper crown as a symbol of promoting child development through imagination.