Rachel Cain and her partner Thomas founded Schmokeshop after they saw an opportunity to make a beautiful product by shaping up quartz and crystal stones into pipes. Since they already see an opportunity of making apparel in the near future, they needed a simple logo that could navigate a variety of medias and still be tied to their values and brand.
Branding, Logo design
I developed some moodboards to illustrate the look and feel they desired and which visual elements appealed to them.
After experimenting with different shapes that incorporated gradient mists, I reached the Saturn concept, featuring the S as the rings surrounding the planet. It conveyed a sense of mystery and play that they enjoyed and ultimately chose to represent their brand.